How following the crowd hurts your blog

This week I started a blog about the appreciation of expressive jewellery. (I like jewellery with personality and pieces that tell a story.) Looking at other jewellery blogs got me thinking about how bloggers influence each other. When blogging about jewellery I lean towards the tone of fashion mags and Instagram influencers. The dominant voice … More How following the crowd hurts your blog

How do you know a book needs editing?

This blog post is for you if your book is free of spelling mistakes, grammatical errors, and typos — but people still say it needs editing and you don’t understand why. Last week I bought two non-fiction books about spirituality. Both were by established authors and published traditionally. The second book needed editing, very badly. … More How do you know a book needs editing?