How following the crowd hurts your blog

This week I started a blog about the appreciation of expressive jewellery. (I like jewellery with personality and pieces that tell a story.) Looking at other jewellery blogs got me thinking about how bloggers influence each other. When blogging about jewellery I lean towards the tone of fashion mags and Instagram influencers. The dominant voice … More How following the crowd hurts your blog

Why concision is the soul of web writing

The web is a very busy place. Look at the number of people who follow celebrities on social media. Dwayne “The Rock” Johnson has 114 million Instagram followers. Donald J. Trump has 54.1 million Twitter followers. Madonna’s YouTube channel has 2.2 million subscribers. Those figure seem huge but look small next to statistics for internet … More Why concision is the soul of web writing