Copywriting and business writing courses (and a bit about me)

You might have noticed that I’ve changed the focus of this blog. When I started out I was writing for independent authors who wanted to try content marketing. A lot of my posts were aimed at older writers joining social media for the first time. Writers of all ages publish their own books. I don’t … More Copywriting and business writing courses (and a bit about me)

How following the crowd hurts your blog

This week I started a blog about the appreciation of expressive jewellery. (I like jewellery with personality and pieces that tell a story.) Looking at other jewellery blogs got me thinking about how bloggers influence each other. When blogging about jewellery I lean towards the tone of fashion mags and Instagram influencers. The dominant voice … More How following the crowd hurts your blog

How to use content marketing to sell books

My mission is to help self-published authors to market their own books online. I want fiction writers to understand how to use content marketing to sell books. Content marketing is a simple but brilliant idea. Content marketers create website content that readers can enjoy for its own sake. Look at this example. Content marketing ideas … More How to use content marketing to sell books

Why solo content producers should monitor their feelings

You’ve decided to content market your self-published book. Yay! It’s the start of an adventure and I’m pleased for you. But before you begin, a warning. You are working alone and unpaid. Don’t make yourself do anything you won’t enjoy for its own sake. Content marketing requires a steady production of content. If you’re not … More Why solo content producers should monitor their feelings