You might have noticed that I’ve changed the focus of this blog. When I started out I was writing for independent authors who wanted to try content marketing. A lot of my posts were aimed at older writers joining social media for the first time.
Writers of all ages publish their own books. I don’t know how many are age 70 plus, but I bet there are quite a few. On every fiction writing course I’ve taken, the students have ranged from high school age to 80 or so. In general the students have tended to be older rather than younger.
The new focus of this blog is simply all things independent writing and publishing related. I don’t have much more to say about content marketing at the moment.
If you are interested in book marketing, I really recommend the creative copywriting course from Publishing Training Centre in the UK. It’s not cheap but it’s less expensive than many other copywriting courses out there.
I am over half way through the course. I like it because it’s very solid. Every lesson teaches you something useful about copywriting in general and copywriting for book publishing in particular. There’s also feedback from a tutor. The course has 5 homework assignments.
Creative copywriting from PTC is useful for self-published authors because it teaches students to think analytically about describing books to potential buyers.
If you can’t afford the PTC course, head on over to HubSpot Academy and try their free online courses. I took their content marketing certification in the summer. It was excellent and the reason I started this blog in the first place.
HubSpot have recently launched a free course in business writing. I haven’t tried it yet, but I think it’s likely to be very good. HubSpot teach through really well presented videos and quizzes.
Let me know how you get on if you try the HubSpot course.