Moving on

I have had a wonderful time blogging here. I’m going to stop now and focus my efforts on my other blog: skyisfalling.blog I’ve learnt recently that every successful business blog has a purpose. You’re either selling something, teaching something or promoting yourself. I love teaching writing. I love working with writers. I would like to … More Moving on

Copywriting and business writing courses (and a bit about me)

You might have noticed that I’ve changed the focus of this blog. When I started out I was writing for independent authors who wanted to try content marketing. A lot of my posts were aimed at older writers joining social media for the first time. Writers of all ages publish their own books. I don’t … More Copywriting and business writing courses (and a bit about me)

How following the crowd hurts your blog

This week I started a blog about the appreciation of expressive jewellery. (I like jewellery with personality and pieces that tell a story.) Looking at other jewellery blogs got me thinking about how bloggers influence each other. When blogging about jewellery I lean towards the tone of fashion mags and Instagram influencers. The dominant voice … More How following the crowd hurts your blog